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Business Best Practice – Your Business Vision

A key to success is a clear Business Vision – knowing in advance the type of business you are trying to create.
This is about being able to visualise, & importantly document, what your business will be like in granular detail – when it is operating precisely how you want it.
A Business Vision is important as it can:
Why a Clear Business Vision is Needed
When a business is launched, most founders have clarity around, why the business was established and the type of customer experience they want to provide.
However, if the Vision is not documented, as the business grows it can lead to:
Your Business Vision Starts with the Customer!
Like your Business Purpose – your Business Vision needs to be built around the customer. This where a compelling Vision will be born!
How do you want to change the customers world?
Like your Business Purpose, the next step in the process is to consider the way you hope to change or enhance, the customer’s world.
At the 500 group, after we reflected on the customers’ world and the impact we hoped to have, it shaped the way we went about our business, the processes & tools we employed.
Step 1 - Creating Your Business Vision
Having completed this preparatory work, the next step in the process is to envision what the business will look like, when it is performing exactly how you want it in terms of:

Hint – using a Mind Map is a great way of pulling this information together.
Step 2 - Documenting Your Business Vision
To ensure your Vision is robust and engaging, the final step in this process is to write out your Vision in as much detail as possible.
That is; describe the business and how it will be operating when it is operating exactly how you want it.
Keep rewriting the Vision until it resonates with you (the team) at a deeply personal level. (Yes! This is the business we want to create!)
How to use your Business Vision
Having developed a clear picture as to what you are trying to create – the Business Vision becomes a practical tool you can use to guide the growth of your business and decision making.
You can also use it to review where you stand today:
Summary
Creating your Business Vision is simply the start of your journey!
A Business Vision will provide you and your team with a sense of direction and will help guide decision-making
However for the vision to be realised change and action will be required.
If you would like to learn more about how we use our Business Vision to guide the growth of The 500 Group, don’t hesitate to get in touch.