A key to success is a clear Business Vision – knowing in advance the type of business you are trying to create.
This is about being able to visualise, & importantly document, what your business will be like in granular detail – when it is operating precisely how you want it.
A Business Vision is important as it can:
- Act as a compass
- Guide decision-making
- Shape the way you engage with your customers and the type of experience you provide
- Help ensure you live your Business Purpose